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MALLEY DESIGN PROVIDES EVERYTHING YOU NEED TO HELP YOUR BEER LOOK AS GOOD AS IT TASTES

the kit in use

One

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    identity
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    One

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    the hangar

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    backyard steakout

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    MNCBG

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    industry

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    industry

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    apparel

    Should your brand brew kit include trucker hats or fedoras, screen-printed T-Shirts or embroidered work shirts? Either way, your loyalists serve as potential walking billboards. And well-crafted apparel design will encourage higher sales and greater exposure.

    identity

    A cohesive visual identity is the key ingredient to any brewery’s brand system. The brand identity—including logo expressions, typography, colors and supporting graphics—serves as the basis of the recipe for all other consumer touchpoints.

    web

    Even if you make the best beer on the market—which you surely do—how will the people find you? How will they know what food trucks are coming this weekend? Investing in a website that’s deeply branded, mobile-friendly and highly functional is worth the work.

    print

    No matter what “they” say, print is not dead. Craft breweries of all shapes and sizes need eye-catching business cards, posters, promo handouts, coasters, flyers and much more to support effective business operations. Don’t overlook this ingredient’s contribution to flavor.

    signage

    Unless you’re operating a speakeasy—with secrecy and intrigue as your ideal—every brewery needs effective signage to attract and direct beer drinkers. From the moment of approach, to navigating inside your space, branded signage will enhance the experience for all.

    packaging

    According to a 2016 Nielsen Craft Beer report, 70% of craft beer buyers select their beer on the shelf, not prior. Design is the only thing distinguishing you from the rest of the pack in that moment. If you distribute, make package design an essential ingredient of your brand brew kit.